98% of people who visit your hotel site leave without booking. A $5-a-day retargeting campaign brings the serious ones back.
Someone browsed your rooms, checked your photos, maybe started a booking and then got distracted and left. They're your highest-intent audience, and most independent hotels never speak to them again.
The retargeting setup that recovers them:
- Install the Meta pixel (and Google tag) on your site. Twenty minutes, and it's the foundation for everything below.
- Build an audience of people who viewed the booking or rooms page but didn't complete. These aren't cold strangers, they were minutes away from booking.
- Run dynamic ads showing the property, a clear "book direct" message, and ideally the member rate. Keep it simple; they already know you.
- Cap frequency. Three or four impressions reminds; twenty annoys.
Why it works: you're not buying awareness, you're closing demand you already paid to create. Cost-per-booking on warm retargeting routinely beats prospecting by a wide margin.
Set the pixel this week even if you don't launch yet, it can't build the audience retroactively.