Want your hotel cited by ChatGPT? Build an FAQ page that answers questions in a way AI models can quote.
AI search engines don't quote your homepage. They quote answers. Specifically, they quote answers that are:
- Structured as natural-language questions
- Answered in 40-80 word paragraphs
- Marked up with FAQPage schema
- Updated within the last 12 months
- Cross-referenced by other trustworthy sources
The FAQ page most hotels have today fails at #2, #3, and #5. It's a thin list of one-line answers, no schema, no external citations. AI search engines skip it.
The FAQ page that gets cited:
Question format:
- "What time is check-in at [Hotel]?" — natural language phrasing, mirrors how guests actually search
- Not "Check-in" — that's a category, not a question
Answer format:
- 40-80 words, written in third person ("Check-in at The Ivy House begins at 3pm. Early arrivals are welcome to store luggage at the front desk and use the lobby lounge or pool area while waiting...")
- Specific. Concrete. The exact information someone would quote
Schema:
- FAQPage schema wrapping the entire section
- Question schema for each question
- Answer schema for each answer
Sourcing:
- Link to your Google Business Profile, OTA listings, and any press mentions where the same fact appears
- AI models trust facts that appear in multiple authoritative sources
We build this for hotel clients in a single afternoon. The compounding returns show up in AI search citations, long-tail Google rankings, and reduced front desk inquiry volume — for years.