Your front desk spends 6 hours a week writing review replies. Here is the math on getting that to 40 minutes.
A 40 room boutique property collects roughly 60 reviews a month across Google, TripAdvisor, and Booking.com. At 6 minutes per thoughtful reply, that is 6 hours of staff time every week. At a loaded labor rate of 25 dollars an hour, that is more than 7,000 dollars a year spent on copy paste apologies.
Here is the three agent workflow we deploy instead.
Agent 1, the Reader: pulls new reviews from the property's reputation tool and scores each one. Sentiment, the specific issue raised, and whether a manager needs to step in.
Agent 2, the Drafter: writes a reply in the property's voice. The prompt we use, verbatim:
You are the guest relations manager at [hotel]. Write a 60 word reply to this review. Name the specific detail the guest mentioned. Never use the phrase 'apologize for any inconvenience.' Match this tone sample: [3 past replies].
Agent 3, the Editor: flags anything that promises a refund, mentions a competitor, or reads as robotic. A human approves in one click.
Result: 60 replies move from 6 hours to about 40 minutes of review and approval. The staff time you buy back goes to the guests standing in the actual lobby.
Build the Reader and Drafter first. The Editor is what makes it safe to scale.