Your pre-arrival emails are leaving $40-$80 per guest on the table. Here's the AI workflow that captures it.
Most hotels send a generic "we can't wait to host you" email 7 days before arrival. It's pleasant. It generates almost zero ancillary revenue.
The workflow:
- Segmentation agent pulls each upcoming guest and tags them: business vs. leisure, party size, room type, length of stay, repeat vs. new, time-zone-of-origin.
- Recommendation agent matches each guest to the highest-conversion upsell offer based on their tags. Examples:
• Couples on weekend stays → spa package (35-45% conversion)
• Business travelers → late checkout + airport transfer bundle (50%+ conversion)
• Repeat guests → room upgrade at 30% off (very high conversion)
• Long-stay guests → laundry service or in-room dining credit
- Drafting agent writes the email — pulls property-specific copy, plugs in the right offer, generates a personal subject line, includes a one-click "add to my reservation" link.
- Approval agent flags anything weird (offers that exceed rate parity rules, mismatched tone, broken merge fields). Marketing reviews and approves the queue once daily.
- Send agent dispatches at the optimal time for each guest's time zone, then logs conversion data back into the recommendation agent for continuous improvement.
A hotel doing 10,000 stays a year with even a 20% upsell take-up at $50 average ancillary = $100,000 in revenue that wasn't there before.
No additional headcount. No new platform. Just better workflow.